As a product manager, understanding your customerβs needs and preferences is crucial to creating a product that resonates with them. Conducting customer research is the best way to achieve this. Customer research is the process of gathering information about your target audience to understand their needs, preferences, and behavior. Here are the top 5 ways to conduct customer research and gain valuable insights: Surveys : Surveys are an effective way to collect quantitative data about your customers. They help you understand the preferences and behaviors of your target audience. Surveys can be conducted through email, social media, or by embedding them in your website. Tools like SurveyMonkey, Google Forms, and Typeform are great options for creating and distributing surveys. User Testing : User testing allows you to observe how users interact with your product. You can conduct user testing by asking your customers to perform specific tasks on your product while ...